Take your business to the next level by transforming your online presence
WE DO IT ALL, END TO END
When it’s time to make your website as compelling as your solution, call in Reality2 for an end-to-end transformation. Strategy comes first. Together, we define what your brand should stand for, to whom, and why, based on where you want to go. Then we bring the strategy to life with website content, design and creative that simplifies complexity and sets you apart. Last but not least, we do the programming, optimized for SEO and fast loading.
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Strategy
Our collaborative process rapidly zeroes in on three key realities that drive what you should say, to whom and how. Out of this comes a brand platform and strong value proposition to differentiate you clearly
Concept
With strategy as springboard, we develop a wireframe including the main messaging points for the homepage, and an architecture that makes it easy for each stakeholder to navigate your story based on relevance
Content
Many web developers want you to provide content and copy. Not us. We write all headlines, copy, captions, etc. and select all photos, illustrations and graphics so the elements work together. We do it all
Design
While it’s crucial to have a solid strategy, the design of your website is ultimately what will make an impression. We pride ourselves in creating beautiful websites that are memorable, simple to understand and easy to navigate
Programming
Most of our websites are created on the WordPress platform, which lets your people make changes and additions easily. They’re fully mobile responsive and we use the latest technologies for blogging, multimedia, forms, etc. We’re well versed in other applications if needed
Optimization
While we’re not specifically a Search Engine Optimization (SEO) company, we use all the tools available to make your site SEO-friendly, fast and secure, with analytics, social media sharing and more
MOST WEB DEVELOPERS HAVE IT BACKWARDS
Many web developers start by thinking about design without having a messaging strategy. Or they jump right into technology, SEO, analytics and even CTA’s before addressing content. These things are essential, but they need to come after establishing what the website should say and do. Otherwise you’re going about everything backwards.
3 KEY FORCES THAT WILL DRIVE YOUR WEBSITE
Your company’s
strengths
What makes you different and better than other choices? We gain a thorough understanding of your breakthrough, what you’re really good at, and many other factors to craft a simple, strong value proposition
What your customers
care about
What are the business and personal benefits customers care about? What are the key pain points you fix? How does this differ by stakeholder or “buyer persona”? Your company’s strengths are valuable only if they fulfill a relevant need or want
The competitive
landscape
How do your competitors address key pain points, if at all? What do they claim they do? Is this true? Who knows this? After we look at the broader trends in your industry, we analyze competitor messaging to identify opportunities to differentiate
Your company’s
strengths
What makes you different and better than other choices? We gain a thorough understanding of your breakthrough, what you’re really good at, and many other factors to craft a simple, strong value proposition
What your customers
care about
What are the business and personal benefits customers care about? What are the key pain points you fix? How does this differ by stakeholder or “buyer persona”? Your company’s strengths are valuable only if they fulfill a relevant need or want
The competitive
landscape
How do your competitors address key pain points, if at all? What do they claim they do? Is this true? Who knows this? After we look at the broader trends in your industry, we analyze competitor messaging to identify opportunities to differentiate
SAMPLE WEBSITES FOR INNOVATIVE COMPANIES
CLICK ON THE IMAGES TO VIEW EACH WEBSITE
Applied Nanotech enables enormous advances in next generation products with game-changing solutions that begin at nano-scale, for OEM and government customers
From polymers to plastics, analytics and accurate prices for the entire petchem supply chain
Food4All connects local farmers with food lovers for direct purchasing online, and gives farmers smart SaaS tools to manage the business and grow sales.
Permitium SaaS makes life easier for government agency staff and citizens alike by automating tedious processes.
Financial health for engineering firm employees thru exclusive retirement & savings plan from ACEC, top trade org
TechnIEQ is an integrated SaaS-and-sensor solution ensuring that Indoor Environmental Quality (IEQ) systems are delivering on performance goals, filling major intelligence gaps
Particle accelerator research and commercial solutions meet synergistically at the frontiers of physics
Celestial Oncology takes cancer radiation therapy into an entirely new dimension with the first robotic system that can deliver radiation from all angles to a tumor.
IsoTruss is the world’s new steel: 12x stronger, 12x lighter weight, and more eco-friendly – a structural revolution that’s transforming the way we build.
Pancopia transforms agricultural wastewater into a bountiful resource economically, capturing biogas for energy while producing clean water.
ProVisors elevates business networking with its proven system that drives cross-referrals and revenue while creating community for members nationwide.
AccelerateCFD speeds up computational fluid dynamics modeling without sacrificing fidelity, filling an unmet need in industries ranging from heat exchanger design to aeronautics. A spin-off of Illinois Rocstar.
Haworth and IOS launch new model to transform the way businesses see, create and use workspace
Novel solution for unconscious snacking positioned at the forefront of a weight loss revolution
Rebranding of community clinics that pioneered whole person care model for vulnerable populations
Greentech breakthrough cleans “dry clean only” clothes without harmful chemicals
Nationwide LTL (Less-than-Truckload) carrier that redefines what’s possible, through innovative technology, processes and people.
Tool kit for fuel retailers to optimize profitability based on real-time competitive intelligence
Software and technology consulting services that bridge the gap between engineering and human factors
We re-framed communications accessibility as a business opportunity rather than just a compliance obligation.
The top source for data, analytics, news and pricing for anybody involved in the energy industry. Our interactive microsite sums up the advantages in a fun way
Maker of UVC products that destroy harmful microorganisms in commercial HVAC
WHY USE A FULL-SERVICE BRANDING AND MARKETING AGENCY
An agency knows how to tell a story
From the initial strategy, to the text, graphics and various technologies employed, an agency’s focus will be on telling a “story” that clearly highlights your best attributes and brings your value proposition to life for prospects and potential partners.
Later, it can give you an integrated program
When it’s time to develop inbound and outbound marketing tools, there’s no learning curve. A marketing agency will use what they know about you to create a host of other materials, such as brochures, ads, e-books, videos, presentations, trade show booths and more.
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8 QUESTIONS AN INNOVATIVE COMPANY NEEDS TO ASK BEFORE OUTSOURCING A NEW WEBSITE
What some of our clients say
The creativity, professionalism and insight that Reality2 brought to the table gave Food4All a new website that told our story in a relevant and engaging way to each of our audiences. Reality2’s approach is both highly strategic and original. We stand out, with a unified brand voice and clear value proposition. We continue to receive compliments on the new website from prospects to customers to business partners. Everyone who sees it, loves it. We highly recommend Reality2.
Kami Semick, CEO, Food4All
When Interior Office Solutions (IOS) and Haworth (our minority investor) launched an innovative collaboration, Reality2 gave us a brand architecture that leverages the strengths and commonalities of the two firms. From strategy to creative execution, Reality2 did a great job of nailing it quickly and telling a customer-focused story. Re-branding IOS as “PeopleSpace,” they show how the new entity amplifies our core values. They’re sharp, proactive and fun to work with.
Jesse Bagley, President and CEO, PeopleSpace (formerly IOS – Interior Office Solutions)
I fully recommend Farida and her team at Reality2. She helped us redefine how we think about and articulate who we are. The messaging has been a hit across the org, particularly front line sales and marketing. In two+ years, we built a valuable business which recently sold for a significant multiple of our original purchase price. Many factors contributed including the narrative Reality2 helped us create.
Rameez Ansari, co-CEO, FieldEdge (formerly Desco)
Reality2 helped us to understand that there is a better way to position our message, a universal value proposition that appeals to all our stakeholders. We now have a website that emphasizes how our unique structure helps all of our customers. The site is a tool for our national network of advisors to express their value proposition and promote business development, while providing support for development of new advisory firms to our Pensionmark family.
Troy Hammond, CEO. Pensionmark
Daylight Transport has worked with Reality2 since 2009 on a variety of marketing initiatives and programs. They have done an excellent job for us on both strategy and creative to highlight what it is that differentiates Daylight Transport from other Less-Than-Truckload carriers. For example, they developed an effective sales support program which positioned our speed and added-value services in terms of strategic savings for the customer, producing a kit of materials ranging from sales support literature to online landing pages. They created an entirely new website for us which re-branded Daylight and clearly set us apart from competitors. And the videos they have produced for us have been well-received. Farida and her team do great work.
Greg Steele, Senior Vice President, Sales and Marketing, Daylight Transport
Reality2 took a proactive, strategic and creative approach to helping us with our re-branding by analyzing our competition, target customers, and industry environment. They really honed down on our customer’s unmet needs, and were great at translating our product difference into a creative and clearly portrayed story.
Ryan Nolan, Co-Founder, PhotoniCare
Reality2 brings a rare strategic vision that lifts them far above other creative agencies. For 11 years, their work made an essential contribution to SNL Financial’s company’s continued growth and success (SNL sold for $2.2 billion in 2015). Reliable, creative, fast, smart, flexible, leading-edge and a true pleasure to work with — the gang at Reality2 is all that and more! We’re now continuing the relationship at OPIS.
Rick Wilkes, Vice President of Marketing, OPIS
Reality2 designed and built our website after developing a branding and messaging strategy to clearly communicate the significance of our technology. They were fantastic to work with and did a terrific job! I would highly recommend Reality2 for there professionalism and quality of work.
Rich Selsted, Chief Operating Officer, Oryn Therapeutics
Farida and her company Reality2’s contribution to the Sterile-Aire promotion, messaging and selling tools portfolios have been well received by the entire Sales Team. These deliverables have helped fend off an increasingly resourceful and aggressive competition, begin to re-establish our application leadership and deliver on a promise to provide more insightful and creative selling tools to both the Sales Team and Channel Partners. We are grateful and appreciative of the time you spent collaborating with us and the creative effort that is evident in the collateral and presentation materials developed for us.
Jim Beavers, former Director of Marketing and Sales, Steril-Aire. Now, CEO, TechniEQ
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